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Importance of your image and brand as an artist

Visual Identity:
  • Aesthetic isn't just about looks; it's about leaving a lasting impression and connecting deeply with your audience.
  • When listeners can't immediately see an artist, they instinctively create an image in their minds, making it crucial for you to craft a visual identity that resonates with your music.
Signature Fashion Style:
  • Your fashion style communicates your vision and values even before you make a sound.
  • Research indicates that fans are more likely to connect with artists who share their beliefs and values.
  • Aligning your image with causes you care about, such as sustainability, can be powerful, showing your commitment to positive impact and resonating deeply with like-minded fans.
Impact of Branding:
  • Consistent branding across visuals can boost revenue, with studies suggesting up to a 23% increase.
  • Building a strong, recognizable brand through your image helps fans trust and support you.

Fashion in Music:

  • At the end of the day, it's simply about making a statement, telling your story, and forming meaningful connections with fans.
 

Why cultivate your style with Jodes Knows?

Conceptual Growth:

  • Your image is likened to a budding flower, originating as an idea and maturing in sync with your music's essence.
  • It evolves through seasons, reflecting your core values amidst changing trends.

Jodes Knows Expertise:

  • Background in fashion, branding, and visual storytelling.
  • Emphasizes ethical and sustainable practices.

Authenticity and Success:

  • Authenticity is pivotal for success in today's music scene, both commercially and underground.
  • Jodes Knows' expertise gives artists back more time to focus on music while ensuring your image aligns with your vision and values.
  • Embracing slow fashion sends a powerful message and resonates with audiences, showcasing care for art and the environment.

Strategic Partnership:

  • Not merely a stylist, but a strategic partner.
  • Working with Jodes Knows is an investment in oneself as both an artist and a small business owner.

Sustainable Fashion Exploration:

  • Explore sustainable fashion options, including eco-friendly fabrics and second-hand treasures.
  • Jodes Knows ensures every aspect of your image reflects a commitment to a brighter, greener future. 

Iconic Artists & Fashion

Notorious B.I.G.: Also known as Biggie Smalls, was known for his effortless swagger and signature fashion staples. From his designer suits and Kangol hats to his bold Versace shirts and Coogi sweaters, Biggie's fashion choices reflected his larger-than-life personality and influence on East Coast hip-hop culture.

Tupac Shakur: or 2Pac, was a style icon known for his West Coast flair and versatile fashion sense. Whether he was rocking a bandana, basketball jersey, and baggy jeans or a tailored suit and sunglasses, Tupac's fashion choices reflected his multifaceted identity as a rapper, actor, and activist.

Pharrell Williams' journey from one of the earliest hip-hop artists to Louis Vuitton's creative director epitomizes his influential role in fashion. His collaborations with Nike and groundbreaking work with Louis Vuitton showcase his ability to merge streetwear with high-end luxury. Overall, Pharrell's impact transcends mere aesthetics; he embodies the symbiotic relationship between fashion and music, demonstrating how they can mutually enhance and elevate each other.

Elton John: flamboyant and theatrical style has made him a fashion icon for decades. From his extravagant stage costumes to his signature oversized glasses, Elton's bold fashion choices reflect his larger-than-life personality and musical talent.

Prince: a fashion trailblazer known for his gender-bending style and flamboyant outfits. With his bold colors, frilly shirts, and high-heeled boots, Prince challenged traditional notions of masculinity and inspired a new generation of artists to embrace individuality and self-expression.

Gunna: Often seen in designer brands like Dior and Gucci, Gunna's fashion choices reflect his luxurious lifestyle and Southern rap roots. With his bold colors, oversized coats, and statement jewelry, Gunna's fashion sense has earned him a spot as one of hip-hop's most stylish artists.

Khruangbin: With their laid-back vibe and global influences, Khruangbin's Laura Lee, has a recognizable aesthetic that perfectly matches the band's eclectic music. She often wears vintage-inspired pieces of global influences on stage, adding a unique visual flair to each of their performances with her retro-chic style.

Fred Again: His avant-garde fashion sense mirrors his experimental approach to music, featuring bold colors, quirky prints, and unexpected combinations, setting him apart as a trendsetter in the electronic music scene.

Ariana Grande: Known for her signature oversized sweaters, thigh-high boots, and iconic ponytail, Ariana Grande's style blends sweetness with edge, reflecting her playful personality and evolving musical sound.

Stevie Nicks: A fashion icon with a bohemian flair. Her flowing skirts, shawls, and layered jewelry epitomize the free-spirited aesthetic of the '70s, complementing her ethereal music and mystical persona.

Billie Eilish's fashion is as bold and unconventional as her music. Known for her oversized clothing, neon hair, and statement accessories, Eilish's style challenges traditional norms and embraces individuality, reflecting her rebellious spirit and unique artistic vision.

Tyler, the Creator's fashion is as eclectic and colorful as his music. From vibrant patterns and bold accessories to unexpected combinations and DIY touches, Tyler's style reflects his creative spirit and refusal to conform to norms.

Rihanna: a true fashion chameleon, known for her fearless approach to style. Whether she's rocking avant-garde couture or laid-back athleisure, RiRi's fashion sense is always on point and constantly evolving.

 

History of Fashion & Music

 Fashion has long played a pivotal role in shaping the music and culture of America, with influences flowing in both directions. Here's a brief history:

Early 20th Century (1900s-1920s):

  • The emergence of jazz in the early 20th century brought about a new cultural movement, particularly among African Americans. Jazz musicians like Louis Armstrong and Duke Ellington not only revolutionized music but also influenced fashion with their sharp suits, fedoras, and polished shoes. This era marked the beginning of a close relationship between music and fashion, especially within African American communities.

Mid-20th Century (1930s-1960s):

  • The 1930s and 1940s saw the rise of swing music, accompanied by the zoot suit fashion trend. Artists like Cab Calloway popularized the zoot suit, characterized by oversized jackets, high-waisted pants, and wide-brimmed hats.
  • In the 1950s, rock and roll exploded onto the scene, led by artists like Elvis Presley and Chuck Berry. Their rebellious style, which included leather jackets, pompadour hairstyles, and denim jeans, challenged conservative fashion norms.
  • The 1960s witnessed the countercultural revolution with the rise of hippie culture and psychedelic rock. Bands like The Beatles and The Rolling Stones influenced fashion with their experimental clothing choices, embracing colorful prints, bell-bottom pants, and long hair.

Late 20th Century (1970s-1990s):

  • The 1970s brought about disco music and the era of glam rock. Artists like David Bowie and Elton John pushed boundaries with their extravagant and gender-bending fashion choices, inspiring a generation to embrace individuality and self-expression.
  • Hip-hop emerged in the 1970s and 1980s, not only revolutionizing music but also fashion. Artists like Run-D.M.C. popularized streetwear staples such as Adidas tracksuits, Kangol hats, and oversized jewelry.
  • The grunge movement of the 1990s, led by bands like Nirvana and Pearl Jam, rejected mainstream fashion in favor of a more casual and unkempt aesthetic. Flannel shirts, ripped jeans, and Doc Martens became emblematic of this subculture.

21st Century (2000s-present):

  • The 2000s saw the rise of pop music and its influence on fashion. Artists like Britney Spears and Beyoncé became style icons, popularizing trends such as low-rise jeans, crop tops, and athleisure.
  • The 2010s witnessed a fusion of fashion and technology, with social media platforms like Instagram and TikTok amplifying the influence of musicians on fashion trends. Artists like Rihanna and Kanye West launched successful fashion lines, blurring the lines between music and fashion even further.
  • In the present day, diversity and inclusivity have become central themes in both music and fashion, with artists using their platforms to promote body positivity, racial equality, and LGBTQ+ rights.

Throughout history, fashion and music have remained closely intertwined, each influencing the other in a continuous cycle of creativity and self-expression.